{"id":9350,"date":"2020-01-24T11:17:04","date_gmt":"2020-01-24T09:17:04","guid":{"rendered":"https:\/\/cashlogy.com\/?p=9350"},"modified":"2020-01-24T11:17:04","modified_gmt":"2020-01-24T09:17:04","slug":"conoce-cliente-potencial-pasos","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/conoce-cliente-potencial-pasos\/","title":{"rendered":"Conoce a tu cliente potencial en 4 pasos"},"content":{"rendered":"<p>Si tienes un <strong>negocio familiar<\/strong> desde hace bastantes a\u00f1os te habr\u00e1s dado cuenta de que la transici\u00f3n generacional de tus clientes no est\u00e1 siendo f\u00e1cil.<!--more--> <strong>Los m\u00e1s j\u00f3venes son clientes<\/strong> <strong>cada vez m\u00e1s exigentes<\/strong>, con mayor formaci\u00f3n y con una gran cantidad de recursos a su alcance para elegir d\u00f3nde comprar.<\/p>\n<p>Una de las claves para proteger tu negocio a largo plazo es saber identificar a tus clientes potenciales y enfocar tu esfuerzo en atraerlos. \u00bfQuieres saber m\u00e1s? Pues atento a los siguientes consejos:<\/p>\n<p>1. <strong>Investiga el estado de tu sector<\/strong>: Busca informaci\u00f3n sobre tu sector, los productos y servicios que vendes, el estado de la econom\u00eda, inter\u00e9sate por los planes y el estado de tu barrio, tu competencia local y en internet. <strong>Cuanta m\u00e1s informaci\u00f3n tengas relacionada con tu negocio, mejor ser\u00e1 tu posici\u00f3n para actuar<\/strong>.<\/p>\n<p>2. <strong>Localiza y segmenta tu audiencia<\/strong>: Divide a tus clientes en peque\u00f1os grupos y establece un patr\u00f3n de comportamiento. Edad, sexo, si son clientes locales o turistas&#8230; Conocer este tipo de detalles hacen que nuestra estrategia tenga un efecto m\u00e1s intenso.<\/p>\n<p>3. <strong>Genera un perfil de tu cliente perfecto<\/strong>: Una vez identificados los tipos de clientes que acuden a tu negocio, establece cu\u00e1l es tu tipo ideal y enfoca una mayor parte de tus recursos a este grupo. No descuides al resto, pero presta especial atenci\u00f3n al segmento m\u00e1s leal.<\/p>\n<p>4. <strong>Revisa la estrategia de tu negocio<\/strong>: Despu\u00e9s de haber pasado por los 3 puntos anteriores, es el momento de analizar si estamos siguiendo la estrategia adecuada y de integrar los cambios necesarios para captar a nuestro cliente ideal. Pierde el miedo al cambio.<\/p>\n<p>\u00bfSueles hacer una <strong>evaluaci\u00f3n detallada del estado de tu negocio<\/strong> cada a\u00f1o? \u00bfConoces bien el perfil de cliente que m\u00e1s ingresos genera en tu negocio? No olvides que el mercado sigue una evoluci\u00f3n constante y la evaluaci\u00f3n y revisi\u00f3n de tu estrategia debe ser constante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":9351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-9350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce a tu cliente potencial en 4 pasos - Cashlogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/conoce-cliente-potencial-pasos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce a tu cliente potencial en 4 pasos - 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