{"id":9341,"date":"2020-01-21T11:40:54","date_gmt":"2020-01-21T09:40:54","guid":{"rendered":"https:\/\/cashlogy.com\/?p=9341"},"modified":"2020-05-05T10:37:44","modified_gmt":"2020-05-05T08:37:44","slug":"tips-para-la-consolidacion-del-pequeno-negocio","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/tips-para-la-consolidacion-del-pequeno-negocio\/","title":{"rendered":"Tips para la consolidaci\u00f3n del peque\u00f1o negocio"},"content":{"rendered":"<p>Se inicia un nuevo a\u00f1o y al principio de a\u00f1o, son muchas las personas que est\u00e1n en la b\u00fasqueda de <strong>establecer un plan de acci\u00f3n para consolidar su peque\u00f1o negocio<\/strong>.<!--more--><\/p>\n<p>En este art\u00edculo, te mencionaremos algunos consejos que puedes considerar para estructurar una l\u00ednea de trabajo, que te permita enfrentar los distintos desaf\u00edos y aprovechar las posibles oportunidades para la <strong>consolidaci\u00f3n de tu negocio<\/strong>.<\/p>\n<p>Claro est\u00e1 que el presupuesto es una herramienta que influye de forma directa en este tema, pero no debes preocuparte si tu presupuesto es bajo, siempre es mejor lleva a cabo un peque\u00f1o plan de acci\u00f3n y no quedar de brazos cruzados.<\/p>\n<h2><strong>Automatizaci\u00f3n<\/strong><\/h2>\n<p>El primer paso que te proponemos es analizar si existe alguna funci\u00f3n o funciones que se realice en tu negocio y que se haga de forma manual. Quiz\u00e1s te parezca que sea una labor que requiere de mucho dinero, pero puede que te sorprendas si analizas a fondo la inversi\u00f3n que debas hacer, la reducci\u00f3n de carga de trabajo que te supondr\u00e1 la <strong>automatizaci\u00f3n de parte o la totalidad de las funciones<\/strong> y el porcentaje de crecimiento que pueda representar para tu negocio. Expertos aseguran que la automatizaci\u00f3n se traduce en un crecimiento medio del 15%.<\/p>\n<h2><strong>Saca provecho a los datos<\/strong><\/h2>\n<p>Al d\u00eda de hoy, muchos propietarios de peque\u00f1os negocios siguen sin saber <strong>utilizar los datos que se obtienen en el d\u00eda a d\u00eda<\/strong>. Lo primero que debemos hacer es limpiar nuestras bases de datos, ya que mientras sean m\u00e1s claros y precisos obtendremos mejores resultados.<\/p>\n<p>El an\u00e1lisis de los datos que se generan por consulta o venta de productos y servicios, te dotar\u00e1n de informaci\u00f3n clara para el pron\u00f3stico de la demanda, la reducci\u00f3n de errores y para introducir modificaciones o novedades en tu negocio.<\/p>\n<h2><strong>Motiva la opini\u00f3n<\/strong><\/h2>\n<p>Hace poco se public\u00f3 un estudio en el que se asegura que el 92% de los consumidores, no compran si no existen <strong>rese\u00f1as disponibles en Internet<\/strong>. Por ello, un consejo es que motives a los clientes a dejar comentarios en las redes sociales sobre la experiencia que hayan tenido.<\/p>\n<p>Ya sabes que lo mejor es ofrecer un excelente servicio y\/o producto para conseguir buenas rese\u00f1as, pero siempre debes persuadir a tu cliente para que lo exponga como ayuda a nuevos posibles clientes.<\/p>\n<h2><strong>Fidelizaci\u00f3n<\/strong><\/h2>\n<p>Aunque todos estemos familiarizados con esta palabra, todav\u00eda muchos peque\u00f1os negocios, no llevan a cabo ninguna acci\u00f3n para <strong>fidelizar clientes<\/strong>. Se estima que solo el 6% lo hace.<\/p>\n<p>Cada vez m\u00e1s, los clientes buscan sentirse especiales, entonces no esperes a que la competencia lo haga. Da el primer paso para demostrar que su compra tiene valor para tu negocio. Realiza <strong>encuestas de satisfacci\u00f3n<\/strong> que te ayude a conseguir informaci\u00f3n valiosa sobre que les gustas y que no de tu negocio, y te permita establecer futuras experiencias personalizadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":9342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[151,8],"tags":[],"class_list":["post-9341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cashlogycontigo","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips para la consolidaci\u00f3n del peque\u00f1o negocio - Cashlogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/tips-para-la-consolidacion-del-pequeno-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips para la consolidaci\u00f3n del peque\u00f1o negocio - 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