{"id":9128,"date":"2019-10-14T16:08:04","date_gmt":"2019-10-14T14:08:04","guid":{"rendered":"https:\/\/cashlogy.com\/?p=9128"},"modified":"2019-10-14T16:08:04","modified_gmt":"2019-10-14T14:08:04","slug":"consejos-gestion-pequeno-negocio-iii","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/consejos-gestion-pequeno-negocio-iii\/","title":{"rendered":"10 consejos para la gesti\u00f3n de un peque\u00f1o negocio (III)"},"content":{"rendered":"<p>Poco a poco te est\u00e1s volviendo un experto en la gesti\u00f3n de tu propio negocio. En las dos primeras partes de este art\u00edculo hemos hablado sobre el Ciclo PDCA, la importancia de monitorear a la competencia o qu\u00e9 es un Balanced Scoreboard.<!--more--> Hoy a\u00f1adiremos informaci\u00f3n sobre los <strong>puntos fuertes de un peque\u00f1o negocio<\/strong> y las ventajas que tienen frente a una multinacional.<\/p>\n<p>Gestionar un negocio es una carrera de fondo para la que tenemos que formarnos de forma continua, as\u00ed que cuantos m\u00e1s <strong>claves sobre gesti\u00f3n de negocios<\/strong> conozcas m\u00e1s recursos tendr\u00e1s para enfrentarte a todo tipo de situaciones:<\/p>\n<p>8. <strong>Conocimiento del cliente<\/strong>: Una de las principales ventajas de ser un negocio familiar es que tienes la posibilidad de <strong>dedicar tiempo en conocer a tus clientes y estrechar lazos<\/strong>. Crear una relaci\u00f3n entre un negocio y sus clientes se traduce en un <strong>aumento de la fidelidad<\/strong>, de la satisfacci\u00f3n de estos y nos repercutir\u00e1 positivamente por la boca a oreja con sus amigos y familia.<\/p>\n<p>9. <strong>Busca la especializaci\u00f3n<\/strong>: Diferenciarse del resto puede ser la clave a la hora de ganarte al p\u00fablico. Por ejemplo, ir a una librer\u00eda porque el librero tiene una gran cultura, siempre sabe recomendarte buenos libros y te introduce a nuevos autores que desconoc\u00edas hasta ese momento.<\/p>\n<p>10. <strong>Convierte una venta en una experiencia<\/strong>: \u00bfAlguna vez te has preguntado por qu\u00e9 hay gente que prefiere comprar en una tienda f\u00edsica antes que, en internet, aunque el mismo producto est\u00e9 m\u00e1s barato online? La clave est\u00e1 en <strong>convertir el proceso de compra en una experiencia de valor para el cliente<\/strong>.<\/p>\n<p>Las marcas de lujo consiguen esto con una atenci\u00f3n exquisita en sus boutiques, donde ofrecen zonas de descanso, comida y bebida personalizada o incluso servicios de est\u00e9tica completamente gratuitos para sus clientes. En definitiva, una serie de elementos que convierten el asistir a ese negocio en un momento de disfrute y placer para el cliente.<\/p>\n<p>\u00bfTe han gustado nuestros consejos para mejorar la gesti\u00f3n de tu negocio? \u00bfHas empezado ya a poner en pr\u00e1ctica alguno de ellos?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":9129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-9128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 consejos para la gesti\u00f3n de un peque\u00f1o negocio (III) - Cashlogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/consejos-gestion-pequeno-negocio-iii\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 consejos para la gesti\u00f3n de un peque\u00f1o negocio (III) - 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