{"id":9015,"date":"2019-08-28T13:13:14","date_gmt":"2019-08-28T11:13:14","guid":{"rendered":"https:\/\/cashlogy.com\/?p=9015"},"modified":"2019-08-28T13:15:00","modified_gmt":"2019-08-28T11:15:00","slug":"consejos-superar-desequilibrio-demografico-parte-ii","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/consejos-superar-desequilibrio-demografico-parte-ii\/","title":{"rendered":"7 consejos para superar el desequilibrio demogr\u00e1fico (II)"},"content":{"rendered":"<p>Hace unos d\u00edas comenzamos a ver juntos el problema del <strong>desequilibrio demogr\u00e1fico y sus efectos en la actividad econ\u00f3mica<\/strong> de los peque\u00f1os y medianos comercios.<!--more--> Al mismo tiempo, hablamos de posibles soluciones como tener en cuenta el cambio generacional para adaptarnos a las necesidades de los m\u00e1s j\u00f3venes o la necesidad vital de estudiar el modelo de negocio de nuestra competencia directa.<\/p>\n<p>Para ayudarte a que tengas el \u00e9xito que te mereces en tu negocio, a continuaci\u00f3n, te ense\u00f1amos m\u00e1s <strong>consejos para superar el desequilibrio demogr\u00e1fico<\/strong>:<\/p>\n<p>4. <strong>Introduce nuevos art\u00edculos y servicios<\/strong>: Del mismo modo que la joyer\u00eda Tiffany\u2019s ha construido una cafeter\u00eda dentro de su tienda m\u00e1s ic\u00f3nica de Nueva York para ofrecer un \u201cdesayuno con diamantes\u201d, y de paso conseguir publicidad gratis, incluir nuevos art\u00edculos demandados por la gente que no es cliente habitual te ayudar\u00e1 a conseguir m\u00e1s clientes.<\/p>\n<p>5. <strong>Potencia el lado org\u00e1nico<\/strong>: Apela al lado verde y ecol\u00f3gico como herramienta de marketing. Si incluyes una secci\u00f3n de productos org\u00e1nicos no solo cuidar\u00e1s la salud de tus clientes, sino que atraer\u00e1s a una gran cantidad de personas que establecen l\u00edneas rojas no negociables a la hora de comprar alimentos.<\/p>\n<p>6. <strong>Invierte en branding<\/strong>: Si la ciudad en la que vives est\u00e1 perdiendo fuerza los m\u00e1s com\u00fan es que solo los comercios m\u00e1s fuertes sobrevivan a esta reestructuraci\u00f3n. Ahora es m\u00e1s importante que nunca <strong>invertir en branding<\/strong> y que la gente conozca tu establecimiento.<\/p>\n<p>7. <strong>Usa internet para ampliar mercado<\/strong>: \u00bfSab\u00edas que las exportaciones a Canad\u00e1 han aumentado un 25% en pocos meses tras el nuevo acuerdo comercial firmado entre nuestros gobiernos? Si tus ventas f\u00edsicas bajan internet puede ser un salvavidas importante a la hora de conseguir aumentar tus ingresos.<\/p>\n<p>\u00bfSueles tener en cuenta alguno de estos aspectos? \u00a1Ponte las pilas antes de que sea tarde!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":9017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-9015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 consejos para superar el desequilibrio demogr\u00e1fico (II) - Cashlogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/consejos-superar-desequilibrio-demografico-parte-ii\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 consejos para superar el desequilibrio demogr\u00e1fico (II) - 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