{"id":8991,"date":"2019-08-12T12:38:30","date_gmt":"2019-08-12T10:38:30","guid":{"rendered":"https:\/\/cashlogy.com\/?p=8991"},"modified":"2019-08-12T12:38:30","modified_gmt":"2019-08-12T10:38:30","slug":"responsabilidad-social-un-pequeno-negocio-tambien-puede-crear-un-gran-impacto","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/responsabilidad-social-un-pequeno-negocio-tambien-puede-crear-un-gran-impacto\/","title":{"rendered":"Responsabilidad social: Un peque\u00f1o negocio tambi\u00e9n puede crear un gran impacto"},"content":{"rendered":"<p>La <strong>responsabilidad social<\/strong> es un concepto muy extendido entre las grandes corporaciones pero que tambi\u00e9n est\u00e1 empezando a llegar a los peque\u00f1os comercios.<!--more--> Despu\u00e9s de todo, una sola persona puede generar un gran impacto a nivel social, la clave est\u00e1 en saber identificar las necesidades que queremos cubrir y qu\u00e9 hacer al respecto.<\/p>\n<p>Un peque\u00f1o comercio familiar no tiene los fondos necesarios para construir 45 escuelas en Costa de Marfil, pero s\u00ed puede organizar una recogida de productos para el banco de alimentos local. Tambi\u00e9n pueden organizar un evento o promociones para conseguir donaciones o acciones tan simples como las de una famosa cafeter\u00eda italiana donde <strong>los propios clientes dejan prepagadas tazas de caf\u00e9 para las personas en paro<\/strong>.<\/p>\n<p>La responsabilidad social no solo beneficia al barrio donde est\u00e1 tu negocio, sino que es una forma de estrechar lazos con la comunidad que te rodea y, a fin de cuentas, <strong>mejorar la imagen de tu tienda<\/strong> para que el flujo de clientes sea m\u00e1s estable.<\/p>\n<p>Un simple gesto como <strong>eliminar las bolsas de pl\u00e1stico<\/strong> y ense\u00f1ar a tus clientes los beneficios de usar bolsas de tela reutilizables atraer\u00e1 a los clientes preocupados por el medio ambiente. Y es que, ya hay incluso bolsas de dise\u00f1o, por lo que ya no hay excusa para no adoptar su uso de forma generalizada.<\/p>\n<p>Otra forma de <strong>crear un impacto positivo en tu comunidad<\/strong> es donar horas de trabajo. Si tienes una farmacia puedes hacer peque\u00f1as consultas de nutrici\u00f3n a los desempleados, o si tienes una panader\u00eda hacer cursos de reposter\u00eda.<\/p>\n<p>La idea que persigue <strong>la responsabilidad social es la de cambiar la percepci\u00f3n del comercio a ojos del cliente<\/strong>. Se busca recuperar el calor de las relaciones de antes e integrar a la tienda en la vida normal del barrio, de forma que todo el mundo gane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":8992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsabilidad social: Un peque\u00f1o negocio tambi\u00e9n puede crear un gran impacto - Cashlogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/responsabilidad-social-un-pequeno-negocio-tambien-puede-crear-un-gran-impacto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsabilidad social: Un peque\u00f1o negocio tambi\u00e9n puede crear un gran impacto - 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