{"id":8895,"date":"2019-07-05T14:21:29","date_gmt":"2019-07-05T12:21:29","guid":{"rendered":"https:\/\/cashlogy.com\/?p=8895"},"modified":"2019-07-05T14:23:08","modified_gmt":"2019-07-05T12:23:08","slug":"analisis-negocios-saca-maximo-partido","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/analisis-negocios-saca-maximo-partido\/","title":{"rendered":"An\u00e1lisis de negocios: Saca el m\u00e1ximo partido"},"content":{"rendered":"<p>El mundo de los <strong>negocios<\/strong> est\u00e1 viviendo una revoluci\u00f3n como nunca vista en la historia del hombre. Hoy en d\u00eda no es una tarea sencilla dominar t\u00e9rminos como posicionamiento,<strong> an\u00e1lisis de big data<\/strong>, branding, <strong>reputaci\u00f3n online<\/strong>, social media o saber hacer an\u00e1lisis predictivo, pero todos estos son necesarios si queremos <strong>triunfar dentro de un mercado globalizado<\/strong> donde la competencia es feroz.<!--more--><\/p>\n<p>No hace falta ser un gran experto, pero estamos seguros de que conocer un poco m\u00e1s de informaci\u00f3n sobre<strong> an\u00e1lisis de negocio y de datos<\/strong> te ayudar\u00e1 a comprender muchas decisiones empresariales y a moverte como pez en el agua en el \u00e1mbito de los negocios:<\/p>\n<p><strong>&#8211; Big Data<\/strong>: Este t\u00e9rmino tan repetido en todos los medios de comunicaci\u00f3n esconde la clave del futuro de muchos negocios y \u00e1mbitos de la vida del ser humano del presente y del futuro. El <strong>big data<\/strong> no es otra cosa sino un conjunto de datos enorme que si se procesan de la forma correcta <strong>nos dar\u00e1 informaci\u00f3n precisa sobre el comportamiento de las personas o de un negocio<\/strong>. Y esto, bien utilizado, nos puede ayudar a predecir el comportamiento de un comercio.<\/p>\n<p><strong>&#8211; An\u00e1lisis descriptivo<\/strong>: Un tipo de an\u00e1lisis que<strong> utiliza los datos recogidos para reflejar las circunstancias en las que se encuentra tu negocio<\/strong>. Un ejemplo de estos datos ser\u00edan las encuestas, comentarios de tus clientes, el tr\u00e1fico a tu p\u00e1gina web, el n\u00famero de visitas a tu tienda f\u00edsica, el n\u00famero de ventas, etc.<\/p>\n<p><strong>&#8211; An\u00e1lisis predictivo<\/strong>: En este caso, se cogen esos datos y se usa una m\u00e9trica diferente que te ayuda a predecir circunstancias futuras. Por ejemplo, un estudio sobre las <strong>predicciones del tiempo<\/strong> o el crecimiento de la econom\u00eda puede ayudarte a predecir las ventas sobre los art\u00edculos de verano o invierno.<\/p>\n<p>Hoy solo hemos hecho una breve introducci\u00f3n a un tema muy interesante del que podr\u00edamos debatir durante d\u00edas, \u00bfos gustar\u00eda conocer m\u00e1s a fondo<strong> estrategias de an\u00e1lisis y big data para aplicar a vuestros negocios<\/strong>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":16,"featured_media":8896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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