{"id":8748,"date":"2019-05-27T11:47:45","date_gmt":"2019-05-27T09:47:45","guid":{"rendered":"https:\/\/cashlogy.com\/?p=8748"},"modified":"2019-05-27T11:48:00","modified_gmt":"2019-05-27T09:48:00","slug":"descubre-poder-branding","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/descubre-poder-branding\/","title":{"rendered":"Descubre el poder del branding"},"content":{"rendered":"<p>Cuando en marketing se habla de \u201cbranding\u201d mucha gente cree que se trata solo del proceso de elegir un buen nombre. Un nombre f\u00e1cil de recordar, que se pronuncie de forma sencilla y que quede en la mente del p\u00fablico.<!--more--> Sin embargo, <strong>el branding es un concepto muy complejo y necesario<\/strong> que engloba mucho m\u00e1s de lo que imaginas.<\/p>\n<p><strong>El nombre de tu empresa es el reflejo de tu reputaci\u00f3n<\/strong>, la primera impresi\u00f3n que perciben los clientes y tiene la capacidad de aumentar o disminuir las ventas de forma dr\u00e1stica. El branding es sin\u00f3nimo de identidad y, si quieres que tu negocio sea duradero y visible para todos, necesitas invertir tiempo y recursos en este elemento.<\/p>\n<p>Las <strong>tres reglas b\u00e1sicas para determinar que has elegido un buen nombre para tu negocio<\/strong> es que debe tener resonancia, ser relevante y debe contribuir a generar buena reputaci\u00f3n y darle cuerpo a tu marca personal.<\/p>\n<p>Un buen nombre har\u00e1 que te posiciones mejor en internet y tu visibilidad en redes y buscadores aumentar\u00e1. Las grandes empresas hacen grandes estudios de mercado, pero gracias a internet todos tenemos a nuestro alcance la posibilidad de consultar los nombres que nos gustan en diferentes plataformas de la red para ver su repercusi\u00f3n, su significado en diferentes idiomas o si ya hay otra empresa que lo use.<\/p>\n<p>En definitiva, del mismo modo que antiguamente solo con el apellido una familia con buena reputaci\u00f3n era bien recibida en todas partes, si sabes<strong> crear una imagen positiva alrededor del nombre de tu negocio<\/strong>, las ventas subir\u00e1n de forma instant\u00e1nea y disfrutaras de ingresos extra solo por el poder del branding.<\/p>\n<p>\u00bfQu\u00e9 proceso has seguido para darle nombre a tu negocio? \u00bfHiciste antes alg\u00fan estudio de mercado?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":8749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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