{"id":8593,"date":"2019-03-08T15:58:44","date_gmt":"2019-03-08T13:58:44","guid":{"rendered":"https:\/\/cashlogy.com\/?p=8593"},"modified":"2019-03-08T15:58:44","modified_gmt":"2019-03-08T13:58:44","slug":"transformacion-digital-metodos-beneficios","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/transformacion-digital-metodos-beneficios\/","title":{"rendered":"La transformaci\u00f3n digital en la peque\u00f1a empresa: M\u00e9todos y beneficios"},"content":{"rendered":"<p>La <strong>transformaci\u00f3n digital de la empresa<\/strong> mantiene su ritmo de implantaci\u00f3n. De hecho, se espera que en 2019 esta \u00abdigitalizaci\u00f3n\u00bb empresarial siga un ritmo creciente, sobre todo para la peque\u00f1a empresa.<!--more--><\/p>\n<p><strong>Beneficios de la transformaci\u00f3n digital en la peque\u00f1a empresa<\/strong><\/p>\n<p>Para cualquier empresa, la transformaci\u00f3n digital ofrece <strong>mejoras notables en productividad y competitividad<\/strong>.<\/p>\n<p>De forma general, permite una reducci\u00f3n de costes, agiliza procesos productivos e incentiva los <strong>beneficios empresariales<\/strong>.<\/p>\n<p>Pero de manera concreta, <strong>para la peque\u00f1a empresa<\/strong>, esta transformaci\u00f3n digital se ofrece con ciertos beneficios a\u00f1adidos. Entre ellos, por ejemplo, que su implantaci\u00f3n es mucho m\u00e1s r\u00e1pida y f\u00e1cil, al afectar a menos empleados.<\/p>\n<p>Esto reduce la inversi\u00f3n en recursos tecnol\u00f3gicos y en formaci\u00f3n del personal. A su vez permite <strong>un proceso m\u00e1s r\u00e1pido<\/strong> para alcanzar los objetivos de transformaci\u00f3n digital.<\/p>\n<p><strong>Ejemplos pr\u00e1cticos de la transformaci\u00f3n digital en la peque\u00f1a empresa<\/strong><\/p>\n<p>Algunas peque\u00f1as empresas no consiguen reconocer c\u00f3mo la transformaci\u00f3n digital puede ayudarles a mejorar en el negocio. Estos ejemplos pr\u00e1cticos son una clara demostraci\u00f3n del <strong>cambio competitivo que puede ofrecer<\/strong>.<\/p>\n<p>El primero de ellos es el relativo a la <strong>digitalizaci\u00f3n de los documentos<\/strong>. La transformaci\u00f3n digital puede perseguir la digitalizaci\u00f3n de la informaci\u00f3n documental y de su posterior gesti\u00f3n.<\/p>\n<p>No solo se ahorra espacio f\u00edsico, sino que se mejora considerablemente la b\u00fasqueda y el <strong>aprovechamiento de esa informaci\u00f3n<\/strong> en cualquier fase de trabajo.<\/p>\n<p>Adem\u00e1s, la <strong>digitalizaci\u00f3n de la informaci\u00f3n documental<\/strong> puede estar relacionada con diferentes \u00e1reas de trabajo, desde la base de datos de clientes hasta la facturaci\u00f3n, contabilidad o los recursos que los propios empleados pueden necesitar.<\/p>\n<p>Otro ejemplo pr\u00e1ctico, cada vez en mayor auge, es el de la <strong>digitalizaci\u00f3n de la atenci\u00f3n al cliente<\/strong>. Algo que es <strong>se\u00f1a de identidad de Cashlog<\/strong>y, ya que prestamos servicios a 80 pa\u00edses, desde hace m\u00e1s de 70 a\u00f1os.<\/p>\n<p>Aqu\u00ed podemos ver muchas estrategias. Una de las m\u00e1s recomendables es la <strong>integraci\u00f3n de una app <\/strong>en el sistema de reservas, citas y consultas con la empresa. Gracias a estos desarrollos digitales, los usuarios pueden desde el m\u00f3vil tramitar todo tipo de relaciones comerciales con la empresa.<\/p>\n<p>Con los <strong>sistemas de notificaciones<\/strong>, tan recurrentes en telefon\u00eda m\u00f3vil, se puede avisar al cliente o usuario de cualquier novedad en relaci\u00f3n a sus intereses o a un servicio previamente reservado.<\/p>\n<p>La atenci\u00f3n al cliente tambi\u00e9n est\u00e1 disfrutando de un importante desarrollo con la transformaci\u00f3n digital y, m\u00e1s concretamente, la <strong>integraci\u00f3n de la inteligencia artificial<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":16,"featured_media":8594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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