{"id":8499,"date":"2019-02-20T12:23:17","date_gmt":"2019-02-20T10:23:17","guid":{"rendered":"https:\/\/cashlogy.com\/?p=8499"},"modified":"2019-02-20T12:23:20","modified_gmt":"2019-02-20T10:23:20","slug":"black-friday-o-la-cronica-de-como-morir-de-exito","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/black-friday-o-la-cronica-de-como-morir-de-exito\/","title":{"rendered":"Black Friday, o la cr\u00f3nica de c\u00f3mo morir de \u00e9xito"},"content":{"rendered":"\n<p>Cuando empezamos a importar la moda del Black Friday en Espa\u00f1a fueron muchos los expertos que ve\u00edan en este evento una posibilidad de <strong>estimular la econom\u00eda y las ventas de los comercios<\/strong>, que llevaban a\u00f1os sin recuperarse tras la importante crisis de 2008.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Sin embargo, lo que ning\u00fan comerciante se esperaba es que el \u00e9xito del Blackfriday es tan grande que pone en peligro la propia viabilidad del mismo. Y nos explicamos en pocos segundos:<strong> El Blackfriday ha adelantado las compras de Navidad y ha exterminado las Rebajas<\/strong>.<\/p>\n\n\n\n<p>Aunque a priori, <strong>crear un evento comercial que haga que un negocio aumente sus ingresos <\/strong>por 50 un d\u00eda es algo espectacularmente positivo. Lo cierto es que los problemas log\u00edsticos, de personal y los m\u00e1rgenes de beneficios no dicen lo mismo.<\/p>\n\n\n\n<p>\u00bfResulta rentable <strong>contratar a m\u00e1s empleados<\/strong> para la demanda de un solo d\u00eda? Incluso si somos generamos y ampliamos la contrataci\u00f3n a una semana al incluir el Cyber Monday, \u00bfhasta qu\u00e9 punto merece la pena?<\/p>\n\n\n\n<p><strong>Noviembre se ha convertido en el mes clave para las ventas de la mayor\u00eda de los negocios<\/strong>, hasta el punto de que los espa\u00f1oles hemos adelantados las tradicionales compras navide\u00f1as y hemos perdido el inter\u00e9s por las rebajas de enero. Y, para complicar m\u00e1s el asunto, <strong>los meses previos al Blackfriday las ventas tambi\u00e9n se contraen<\/strong> porque los consumidores esperan porque saben que ese d\u00eda podr\u00e1n comprar el art\u00edculo que quieren con fuertes descuentos.<\/p>\n\n\n\n<p>Descuentos \u201ccasi obligados\u201d que reducen los m\u00e1rgenes maltrechos de los comercios. Tiendas que ahora se plantean si merece la pena seguir la estela americana o si es mejor regresar al calendario tradicional espa\u00f1ol.<\/p>\n\n\n\n<p><strong>\u00bfT\u00fa qu\u00e9 opinas al respecto?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":8500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-8499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday, o la cr\u00f3nica de c\u00f3mo morir de \u00e9xito - Cashlogy<\/title>\n<meta name=\"description\" content=\"Este evento pretende estimular la econom\u00eda y las ventas de los comercios, que llevaban a\u00f1os sin recuperarse tras la importante crisis de 2008.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/black-friday-o-la-cronica-de-como-morir-de-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday, o la cr\u00f3nica de c\u00f3mo morir de \u00e9xito - 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