{"id":7486,"date":"2019-01-11T14:19:02","date_gmt":"2019-01-11T12:19:02","guid":{"rendered":"https:\/\/cashlogy.com\/?p=7486"},"modified":"2019-01-11T14:19:02","modified_gmt":"2019-01-11T12:19:02","slug":"suena-la-alarma-en-las-grandes-cadenas-de-ropa","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/suena-la-alarma-en-las-grandes-cadenas-de-ropa\/","title":{"rendered":"Suena la alarma en las grandes cadenas de ropa"},"content":{"rendered":"<p>El sector textil corporativo vive un mal momento mientras sigue perdiendo clientes y sus ventas se desploman.<!--more--> \u00bfLos culpables? Internet y el s\u00f3lido<strong> avance de los peque\u00f1os comercios<\/strong>, que se est\u00e1n adaptando a un entorno cada vez m\u00e1s competitivo y se niegan a ceder su liderazgo.<\/p>\n<p>En los \u00faltimos meses hemos visto como Inditex (Zara), una mimada del sector, ha bajado m\u00e1s de un 5%. <strong>H&amp;M ha anunciado una ca\u00edda del 44% en su beneficio, Asos ha bajado un 37% en bolsa<\/strong> y los almacenes Macy\u2019s han visto como sus acciones han bajado un 20% debido a los malos resultados de la campa\u00f1a navide\u00f1a.<\/p>\n<p>Esta situaci\u00f3n no es exclusiva del sector textil, sino que tambi\u00e9n se extiende a grandes de la industria de la distribuci\u00f3n como Sears, Kolh\u2019s, Target o Mark &amp; Spencer. Tanto en Estados Unidos como en Europa, <strong>los centros comerciales y las grandes cadenas corporativas est\u00e1n cediendo terreno a internet y a los negocios locales<\/strong>, que siguen ganando terreno de forma imparable.<\/p>\n<p>Ya os hemos hablado en m\u00e1s de una ocasi\u00f3n de la recuperaci\u00f3n de las ventas de los peque\u00f1os negocios, lo que no esperaba nadie es que la ca\u00edda de las grandes cadenas fuese tan pronunciada en tan poco tiempo.<\/p>\n<p>El consumidor parece que lo tiene claro, prefiere <strong>hacer compras en tiendas peque\u00f1as que est\u00e9n cerca de casa o de camino al trabajo<\/strong>, donde la atenci\u00f3n al cliente es m\u00e1s \u00edntima y donde se ofrece una experiencia personalizada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":7487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-7486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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