{"id":6876,"date":"2018-11-16T10:30:55","date_gmt":"2018-11-16T08:30:55","guid":{"rendered":"https:\/\/cashlogy.com\/?p=6876"},"modified":"2018-11-16T15:13:01","modified_gmt":"2018-11-16T13:13:01","slug":"comercios-creen-black-friday","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/comercios-creen-black-friday\/","title":{"rendered":"El 40% de los peque\u00f1os comercios creen que el Black Friday de 2018 ser\u00e1 mejor que el del a\u00f1o pasado"},"content":{"rendered":"<p>Con una <strong>previsi\u00f3n de gasto por habitante de 89\u20ac<\/strong>, una cifra que sube un 9% respecto a la cantidad de 2017, cada vez son m\u00e1s los <strong>comercios que conf\u00edan en el Black Friday para elevar sus ventas<\/strong> y dar comienzo al per\u00edodo m\u00e1s importante del a\u00f1o para las tiendas.<!--more--><\/p>\n<p><strong>El Black Friday se ha convertido en un punto de partida clave para la campa\u00f1a de Navidad<\/strong>, hasta el punto de que ha conseguido adelantar varias semanas el comienzo de la temporada fuerte de ventas, multiplicando el consumo gracias a los descuentos tan agresivos que aplican algunas tiendas.<\/p>\n<p>\u00bfSab\u00edas que <strong>en 2017 el \u00e9xito del Black Friday fue tan grande que afect\u00f3 a las t\u00edpicas Rebajas<\/strong> de siempre? Tanta gente compr\u00f3 durante el Black Friday que el p\u00fablico en general no sinti\u00f3 inter\u00e9s por las Rebajas, haciendo que el comercio espa\u00f1ol haya tenido que replantear su estrategia durante 2018.<\/p>\n<p>Como su propio nombre indica, el Black Friday es un d\u00eda (varios en Espa\u00f1a) en el que las ventas aumentan tanto que muchos comercios que estaban en n\u00fameros rojos pasan a tener un balance positivo, lo que en Contabilidad se traduce como n\u00fameros negros.<\/p>\n<p>Este momento de gran consumo atrae a todo tipo de compradores, con perfiles muy distintos, pero con el denominador com\u00fan de que <strong>miles de personas llevan meses aplazando sus comprar para realizarlas durante el Black Friday<\/strong> y aprovechar los descuentos.<\/p>\n<p>Lo que est\u00e1 claro es que la generaci\u00f3n <em>millenial<\/em> ha vuelto a conseguir modificar los par\u00e1metros de consumo de la sociedad, dejando claro que se est\u00e1n convirtiendo en la generaci\u00f3n con el poder adquisitivo m\u00e1s fuerte, sustituyendo poco a poco a los baby boomers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":6877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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