{"id":6806,"date":"2018-10-28T10:30:49","date_gmt":"2018-10-28T08:30:49","guid":{"rendered":"https:\/\/cashlogy.com\/?p=6806"},"modified":"2018-10-26T15:39:00","modified_gmt":"2018-10-26T13:39:00","slug":"modifica-tu-estrategia-de-venta-para-llegar-a-un-espectro-mas-amplio-de-clientes","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/modifica-tu-estrategia-de-venta-para-llegar-a-un-espectro-mas-amplio-de-clientes\/","title":{"rendered":"Modifica tu estrategia de venta para llegar a un espectro m\u00e1s amplio de clientes"},"content":{"rendered":"<p>Como empresario o aut\u00f3nomo, una de tus prioridades seguro que es la de <strong>atraer a nuevos clientes que te permitan crecer como negocio<\/strong> y cubrir la p\u00e9rdida gradual de clientes fijos, ya sea por el relevo generacional o por otros motivos como mudarse fuera de la ciudad.<!--more--> Hoy vamos a hablar de la necesidad de que la rotaci\u00f3n de clientes aumente.<\/p>\n<p>Si tienes un peque\u00f1o negocio lo m\u00e1s com\u00fan es que tengas todo el proceso de venta orientado a un segmento de p\u00fablico muy concreto. Lo normal es que m\u00e1s del 70% de tus ventas sean de clientes que viven o trabajan en los alrededores, por lo que nunca has tenido la necesidad de invertir mucho tiempo en <strong>estudios de mercado, planes de marketing, rebranding<\/strong> o mejora de la automatizaci\u00f3n.<\/p>\n<p>Pero \u00bfqu\u00e9 ocurre cuando aumenta la competencia o el relevo generacional empieza a hacer mella en nuestras cuentas financieras?<\/p>\n<p>Par\u00e1ndonos a pensar unos minutos, seguro que recuerdas alg\u00fan negocio que ha funcionado en tu barrio durante generaciones y que ha desaparecido porque la gente joven no lo encuentra interesante\u2026 La generaci\u00f3n millenial y los nacidos despu\u00e9s del a\u00f1o 2000 tienen gustos muy diferentes a los de nuestros padres o abuelos, por lo que <strong>en tu capacidad de adaptaci\u00f3n estar\u00e1 el grado de supervivencia de tu negocio<\/strong>.<\/p>\n<p>Si tienes un negocio de alimentaci\u00f3n <strong>puedes empezar por abrir una secci\u00f3n con productos veganos<\/strong>, si tienes una farmacia puedes <strong>a\u00f1adir una l\u00ednea de productos cruelty free<\/strong> (no testado en animales), y si tienes una panader\u00eda-pasteler\u00eda puedes empezar a<strong> ofertar productos hechos con harinas sin refinar y menos az\u00facar<\/strong>.<\/p>\n<p>La clave est\u00e1 en evolucionar y modificar tu stock de productos, haciendo que tu negocio sea atractivo tambi\u00e9n para las nuevas generaciones que, dentro de poco, deber\u00edan convertirse en tus clientes m\u00e1s importantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":6807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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