{"id":6713,"date":"2018-09-14T12:40:14","date_gmt":"2018-09-14T10:40:14","guid":{"rendered":"https:\/\/cashlogy.com\/?p=6713"},"modified":"2018-09-14T12:40:14","modified_gmt":"2018-09-14T10:40:14","slug":"futuro-negocios-vender-experiencias","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/","title":{"rendered":"El futuro de los negocios est\u00e1 en vender experiencias (Parte 2)"},"content":{"rendered":"<p>No te conformes, la primera regla de un negocio con \u00e9xito es que siempre hay margen para mejorar.<!--more--> <strong>Invierte en calidad, en avances tecnol\u00f3gicos, en mejorar la log\u00edstica, el trato a tus clientes<\/strong>, en eficiencia energ\u00e9tica, mejora la calidad de vida de tus trabajadores. Convertir un negocio simple en una experiencia no es sencillo, pero el resultado es maravilloso.<\/p>\n<p>Consejos para transformar tu negocio:<\/p>\n<p><strong>&#8211; Vende un estilo de vida<\/strong>: La mejor forma de asegurar que los ingresos se mantengan de forma estable es conseguir vender no un producto, sino un estilo de vida. Si enfocas tu estrategia a largo plazo, haciendo hincapi\u00e9 entre tus clientes de que ese producto o servicio tiene que ser consumido de forma regular para conseguir X beneficios, el retorno ser\u00e1 espectacular.<\/p>\n<p>\u00bfPor qu\u00e9 si no las empresas de alimentaci\u00f3n utilizan esl\u00f3ganes de consume tal o cual cantidad a la semana si quieres mejorar?<\/p>\n<p><strong>&#8211; Asocia tu marca a valores positivos<\/strong>: Los adjetivos eco, verde y saludable no se usan a la ligera. Si asocias tu marca con tareas tipo reciclaje, consumo responsable, eficiencia energ\u00e9tica, apoyo a la comunidad, tolerancia, origen controlado o no testado en animales (cruelty free), har\u00e1s que mucha gente compre en tu tienda o compren tus productos por el simple hecho de que <strong>moralmente solo consumen de empresas con valores<\/strong>.<\/p>\n<p><strong>&#8211; Invierte en innovaci\u00f3n<\/strong>: Introduce cosas fuera de lo com\u00fan, no te quedes atr\u00e1s y olv\u00eddate de \u201csi lleva 30 a\u00f1os funcionando mejor no cambiar nada\u201d. <strong>El mundo evoluciona, la globalizaci\u00f3n y la tecnolog\u00eda son implacables<\/strong>, y a lo mejor no debes cambiar tu proceso de producci\u00f3n porque es estupendo, pero s\u00ed puedes introducir nuevos m\u00e9todos de cobro como Cashlogy para reducir las colas, o puedes comenzar a exportar tus productos para aumentar tus ingresos.<\/p>\n<p>Un ejemplo muy claro son las empresas de dulces navide\u00f1os. Gracias a las ventas por internet y a la exportaci\u00f3n han conseguido que un negocio estacional se mantenga durante todo el a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":6714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El futuro de los negocios est\u00e1 en vender experiencias (Parte 2) - Cashlogy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de los negocios est\u00e1 en vender experiencias (Parte 2) - Cashlogy\" \/>\n<meta property=\"og:description\" content=\"...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/\" \/>\n<meta property=\"og:site_name\" content=\"Cashlogy\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-14T10:40:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cashlogy.com\/wp-content\/uploads\/2018\/09\/futuro-negocios-experiencia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\/\/cashlogy.com\/#\/schema\/person\/bc2add5402433a3d79f9275dcd4205e6\"},\"headline\":\"El futuro de los negocios est\u00e1 en vender experiencias (Parte 2)\",\"datePublished\":\"2018-09-14T10:40:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/\"},\"wordCount\":354,\"image\":{\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2018\/09\/futuro-negocios-experiencia.jpg\",\"articleSection\":[\"Peque\u00f1o comercio\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/\",\"url\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/\",\"name\":\"El futuro de los negocios est\u00e1 en vender experiencias (Parte 2) - Cashlogy\",\"isPartOf\":{\"@id\":\"https:\/\/cashlogy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2018\/09\/futuro-negocios-experiencia.jpg\",\"datePublished\":\"2018-09-14T10:40:14+00:00\",\"author\":{\"@id\":\"https:\/\/cashlogy.com\/#\/schema\/person\/bc2add5402433a3d79f9275dcd4205e6\"},\"breadcrumb\":{\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cashlogy.com\/es\/futuro-negocios-vender-experiencias\/#primaryimage\",\"url\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2018\/09\/futuro-negocios-experiencia.jpg\",\"contentUrl\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2018\/09\/futuro-negocios-experiencia.jpg\",\"width\":850,\"height\":538,\"caption\":\"Young woman close up holding a pencil in hand choosing smiling emoticon rating. 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