{"id":6162,"date":"2018-04-15T11:00:29","date_gmt":"2018-04-15T09:00:29","guid":{"rendered":"https:\/\/cashlogy.com\/?p=6162"},"modified":"2020-05-05T14:12:06","modified_gmt":"2020-05-05T12:12:06","slug":"packaging-adecuado-puede-multiplicar-tus-ventas","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/packaging-adecuado-puede-multiplicar-tus-ventas\/","title":{"rendered":"El packaging adecuado puede multiplicar tus ventas"},"content":{"rendered":"<p>Tradicionalmente, para conseguir vender un producto bastaba con conseguir algo que gustase al consumidor, sin importar m\u00e1s elementos como el envase, la publicidad o las reviews en las redes sociales.<!--more--> Hoy en d\u00eda las cosas no funcionan as\u00ed y <strong>las marcas tienen que esforzarse cada vez m\u00e1s para captar la atenci\u00f3n de los consumidores<\/strong>: el packaging es su nueva arma secreta.<\/p>\n<p>Los fabricantes invierten una cantidad de dinero considerable en <strong>hacer m\u00e1s atractivos visualmente los envases de los productos que venden<\/strong>, hasta el punto de que sectores como el de la perfumer\u00eda destinan m\u00e1s de un 20% del precio de cada botella a la fabricaci\u00f3n del recipiente. Tienen comprobado que si un frasco de perfume es bonito tendr\u00e1 muchas m\u00e1s ventas que si usa un packaging gen\u00e9rico.<\/p>\n<p>Pocas veces nos preguntamos por qu\u00e9 las marcas de refrescos est\u00e1n cambiando los dise\u00f1os de sus botellas continuamente, variando el color, la forma o haciendo campa\u00f1as de marketing con nombres, c\u00f3digos y sorteos. El packaging se ha convertido en <strong>una herramienta m\u00e1s de marketing, f\u00e1cilmente manipulable<\/strong> y con un impacto tremendo en la experiencia de uso de los clientes.<\/p>\n<p>Si sol\u00e9is ver v\u00eddeos de <strong>rese\u00f1as en YouTube o en redes sociales<\/strong> ver\u00e9is que una de las cosas que nunca faltan a la hora de dar una opini\u00f3n es sobre si el packaging es bueno o no. Y es que, somos muchos los que tendr\u00edamos que levantar la mano si alguien pregunta quien ha guardado alguna vez cajas simplemente porque son bonitas (v\u00e9ase el ejemplo de los productos de Apple o marcas de ropa cara).<\/p>\n<p>Impulsa tus ventas y llama la atenci\u00f3n del p\u00fablico redise\u00f1ando el envase de tus productos, utiliza dise\u00f1os originales, rompe esquemas, s\u00fabete al carro de os envases respetuosos con el medio ambiente, innova y toma riesgos. No olvides que la competencia sigue aumentando y que s\u00f3lo los productos que consiguen captar la atenci\u00f3n de la gente son los que sobreviven.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":6163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[152,11,8],"tags":[30,101,109,130],"class_list":["post-6162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-alimentacion","category-hosteleria","category-pequeno-comercio","tag-cashlogy","tag-marketing","tag-packaging","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El packaging adecuado puede multiplicar tus ventas - Cashlogy<\/title>\n<meta name=\"description\" content=\"Hoy en d\u00eda las cosas no funcionan as\u00ed y las marcas tienen que esforzarse cada vez m\u00e1s para captar la atenci\u00f3n de los consumidores: el packaging es su nueva arma secreta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/packaging-adecuado-puede-multiplicar-tus-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El packaging adecuado puede multiplicar tus ventas - 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