{"id":5618,"date":"2018-02-25T11:00:59","date_gmt":"2018-02-25T09:00:59","guid":{"rendered":"https:\/\/cashlogy.com\/?p=5618"},"modified":"2018-02-23T15:49:56","modified_gmt":"2018-02-23T13:49:56","slug":"fracaso-rebajas-replantear-estrategia","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/fracaso-rebajas-replantear-estrategia\/","title":{"rendered":"El fracaso de las rebajas obliga al peque\u00f1o comercio a replantear su estrategia"},"content":{"rendered":"<p>Un a\u00f1o m\u00e1s queda claro que los cambios en los h\u00e1bitos de consumo de los espa\u00f1oles est\u00e1n cambiando de ra\u00edz las estrategias de las peque\u00f1as y medianas tiendas.<!--more--> Seg\u00fan la \u201cAsociaci\u00f3n Empresarial del Comercio Textil, Complementos y Piel\u201d (Acotex), que representa a m\u00e1s de 15.000 puntos de venta en Espa\u00f1a, <strong>las \u00faltimas rebajas han sido un fracaso rotundo con un desplome del 4,1% en las ventas<\/strong>.<\/p>\n<p>Este dato contrasta de forma contundente con el crecimiento experimentado en los \u00faltimos 3 a\u00f1os, cuando las ventas crec\u00edan de forma espectacular un 3,93% en 2014, un 7,71% en 2015 y un 1,52% en 2016.<\/p>\n<p>Sin embargo, que las rebajas no hayan tenido un impacto importante en las ventas de enero no significa que el comercio o el consumo pasen por un mal momento, la clave est\u00e1 en que estos datos reflejan que ahora <strong>la mayor\u00eda del p\u00fablico est\u00e1 trasladando el gasto a otros\u00a0 momentos del a\u00f1o<\/strong>.<\/p>\n<p>Una de las cr\u00edticas m\u00e1s repetidas de las rebajas es que comenzaban justo al terminar el per\u00edodo de Navidad, algo que consegu\u00eda mantener el volumen de ingresos de los comercios tras el desplome t\u00edpico de enero pero que perjudicaba al bolsillo del consumidor por tener que pagar un sobre coste durante diciembre.<\/p>\n<p>Ahora, con la expansi\u00f3n de iniciativas como el Black Friday en Espa\u00f1a, <strong>el consumo de enero se ha adelantado a noviembre<\/strong> y los comercios se han visto obligados a ofrecer rebajas y promociones constantes tambi\u00e9n durante el mes de diciembre, algo que ha dejado sin fuerza el principal reclamo que eran las rebajas hace a\u00f1os.<\/p>\n<p>\u00bfPor qu\u00e9 esperar a enero para comprar algo con un 30% de descuento cuando en noviembre lo puedes <strong>comprar en el Black Friday m\u00e1s barato<\/strong>?<\/p>\n<p>Si tienes un peque\u00f1o negocio, revisar tu estrategia navide\u00f1a y de rebajas, esto te ayudar\u00e1 a competir con las grandes superficies y a no perder ingresos por la p\u00e9rdida del atractivo de las rebajas de enero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":5619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[30,111,38],"class_list":["post-5618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio","tag-cashlogy","tag-estrategia-venta","tag-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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