{"id":5531,"date":"2018-02-18T11:00:46","date_gmt":"2018-02-18T09:00:46","guid":{"rendered":"https:\/\/cashlogy.com\/?p=5531"},"modified":"2018-02-16T15:01:59","modified_gmt":"2018-02-16T13:01:59","slug":"hipermercado-se-hunde-pequeno-comercio","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/hipermercado-se-hunde-pequeno-comercio\/","title":{"rendered":"El hipermercado se hunde y el peque\u00f1o comercio repunta"},"content":{"rendered":"<p>Recientemente hemos hablado en este blog sobre la situaci\u00f3n del peque\u00f1o comercio y la recuperaci\u00f3n de un sector muy castigado en el pasado por las grandes superficies.<!--more--> No obstante, hoy conocemos el informe completo de la consultora Kantar Worldpanel que ya nos anticipaba hace unas semanas que <strong>la situaci\u00f3n de los hipermercados en Espa\u00f1a se est\u00e1 deteriorando en favor de las tiendas locales<\/strong>.<\/p>\n<p>Entre el 2001 y el 2017 <strong>los hipermercados han pasado de controlar casi el 20% de todo el consumo del pa\u00eds a un pobre 13%<\/strong>. Teniendo en cuenta que las grandes superficies hacen negocio con perfumes, cosm\u00e9tica, juguetes, alimentaci\u00f3n, ropa, videojuegos, tecnolog\u00eda, o incluso viajes, la decadencia de este modelo de negocio est\u00e1 obligando a muchas cadenas a abandonar algunas l\u00edneas de negocio.<\/p>\n<p>Uno de los motivos por los que los consumidores est\u00e1n dejando de ir a los hipermercados es porque est\u00e1n lejos del centro de la ciudad y el tr\u00e1fico cada vez es peor para moverse. Puede que una tienda de barrio tenga menos variedad de alg\u00fan producto, pero te ahorras 45 minutos en coche, atascos y grandes colas para pagar.<\/p>\n<p>Seg\u00fan este nuevo estudio, <strong>los peque\u00f1os comercios y los supermercados de barrio controlan ahora mismo casi el 60% del gasto total de las familias<\/strong>. Un porcentaje que no deja de subir y que est\u00e1 poniendo entre las cuerdas a las grandes corporaciones que no tienen la capacidad para ajustar su modelo de negocio a las necesidades reales de los clientes de hoy en d\u00eda.<\/p>\n<p>El desgaste de los hipermercados no est\u00e1 ocurriendo s\u00f3lo en Espa\u00f1a, esta misma semana <strong>Carrefour ha anunciado que recortar\u00e1 2.400 empleos en Francia en un intento de proteger su rentabilidad<\/strong> frente al cambio de los h\u00e1bitos de consumo de la poblaci\u00f3n. En Estados Unidos la noticia va a\u00fan m\u00e1s all\u00e1, ya que se espera que cierren el 50% de todos los hipermercados en menos de 4 a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":5532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El hipermercado se hunde y el peque\u00f1o comercio repunta - Cashlogy<\/title>\n<meta name=\"description\" content=\"Entre el 2001 y el 2017 los hipermercados han pasado de controlar casi el 20% de todo el consumo del pa\u00eds a un pobre 13%. 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