{"id":5431,"date":"2018-02-11T11:00:25","date_gmt":"2018-02-11T09:00:25","guid":{"rendered":"https:\/\/cashlogy.com\/?p=5431"},"modified":"2018-02-09T14:16:12","modified_gmt":"2018-02-09T12:16:12","slug":"estrategias-pequeno-comercio","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/estrategias-pequeno-comercio\/","title":{"rendered":"4 estrategias de futuro para el peque\u00f1o comercio"},"content":{"rendered":"

El peque\u00f1o comercio y el sector de los aut\u00f3nomos est\u00e1n viviendo un punto de inflexi\u00f3n que puede ser trascendental para su futuro. Contra todo pron\u00f3stico, el auge del comercio online est\u00e1 afectando negativamente a las grandes superficies<\/b><\/span> en vez de al peque\u00f1o comercio, ya que los grandes grupos comerciales no pueden competir en precio (y log\u00edstica), y tampoco ofrecen la calidad de atenci\u00f3n al cliente de las peque\u00f1as tiendas.<\/span><\/p>\n

La diferenciaci\u00f3n, fidelidad, tradici\u00f3n, cercan\u00eda o el simple placer de entrar a una tienda y que los trabajadores te conozcan<\/b><\/span> y sepan qu\u00e9 productos recomendarte est\u00e1n protegiendo los ingresos del peque\u00f1o comercio. Sin embargo, estamos experimentando tantos cambios que nunca viene mal posicionarnos de cara al futuro.<\/span><\/p>\n

Conoce nuestras 4 estrategias de futuro para el peque\u00f1o comercio<\/b><\/span>:<\/span><\/p>\n

    \n
  1. Especial\u00edzate: <\/strong>Uno de los motivos por el que ni las tiendas online ni los centros comerciales pueden competir con las tiendas locales es que son negocios impersonales que abarcan tantas gamas de productos que muchas veces comprar ah\u00ed es un caos. Saca partido de esta debilidad y f\u00f3rmate, si tienes una panader\u00eda haz cursos de nutrici\u00f3n para mejorar tus procesos de elaboraci\u00f3n<\/strong>; si tienes una farmacia actualiza de forma continua tus conocimientos, etc.<\/li>\n
  2. \n

    Fideliza a tus clientes: <\/span><\/b>Crea un sistema de recompensas, descuentos continuos, promociones, <\/span><\/span>crea fichas de cada cliente y ofr\u00e9celes beneficios adicionales en su cumplea\u00f1os<\/span><\/b>\u2026 Las posibilidades son infinitas y los beneficios a largo plazos est\u00e1n asegurados.<\/span><\/span><\/b><\/p>\n<\/li>\n

  3. \n

    Mejora tu log\u00edstica: <\/span><\/b>Analiza tus gastos, tu modelo de negocio y tu operativa. <\/span><\/span>Los avances tecnol\u00f3gicos permiten mejorar la log\u00edstica <\/span><\/b>de la mayor\u00eda de negocios y reducir los costes operativos, mejorando los m\u00e1rgenes de beneficios en el proceso.<\/span><\/span><\/p>\n

    \n<\/li>\n

  4. SEO y campa\u00f1as de marketing: <\/strong>Mejora tu presencia en internet, utiliza redes sociales, inf\u00f3rmate sobre el SEO y el posicionamiento en buscadores. Una buena campa\u00f1a de marketing no tiene que ser cara<\/strong>, y la originalidad tiene m\u00e1s valor que un gran presupuesto.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    …<\/p>\n","protected":false},"author":15,"featured_media":5432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[30,38,20],"class_list":["post-5431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio","tag-cashlogy","tag-pequeno-comercio","tag-tranquilidad"],"acf":[],"yoast_head":"\n4 estrategias de futuro para el peque\u00f1o comercio - Cashlogy<\/title>\n<meta name=\"description\" content=\"Contra todo pron\u00f3stico, el auge del comercio online est\u00e1 afectando negativamente a las grandes superficies en vez de al peque\u00f1o comercio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/estrategias-pequeno-comercio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 estrategias de futuro para el peque\u00f1o comercio - 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