{"id":503,"date":"2017-01-27T16:34:56","date_gmt":"2017-01-27T14:34:56","guid":{"rendered":"https:\/\/cashlogy.com\/?p=503"},"modified":"2020-05-05T12:35:37","modified_gmt":"2020-05-05T10:35:37","slug":"pago-movil-se-estanca-cliente-sigue-prefiriendo-efectivo","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/pago-movil-se-estanca-cliente-sigue-prefiriendo-efectivo\/","title":{"rendered":"El pago con el m\u00f3vil se estanca, el cliente sigue prefiriendo el efectivo"},"content":{"rendered":"<p>Los esfuerzos de los distintos gobiernos y las empresas tecnol\u00f3gicas para eliminar el dinero en efectivo siguen sin dar sus frutos. Una amplia mayor\u00eda de la poblaci\u00f3n prefiere usar el efectivo para sus pagos diarios en el peque\u00f1o comercio.<!--more-->Adem\u00e1s, iniciativas como la de <strong>Cashlogy<\/strong>, que <strong>es un sistema de cobro autom\u00e1tico que devuelve el dinero exacto<\/strong>, reduciendo el tiempo de espera, las colas, los errores de caja y permite a los trabajadores enfocar su esfuerzo en mejorar el servicio de atenci\u00f3n al cliente.<\/p>\n<p>Este tipo de sistemas, que cuentan con una aceptaci\u00f3n entre el peque\u00f1o comercio muy alta provocan que el grueso de la poblaci\u00f3n no tenga la necesidad de aprender un nuevo sistema de pago y siga prefiriendo el dinero en efectivo.<\/p>\n<p><strong>Los bancos espa\u00f1oles rechazan Apple Pay y defienden el pago con tarjeta y el dinero en efectivo<\/strong><\/p>\n<p>En los \u00faltimos 2 a\u00f1os hemos escuchado hablar continuamente de los pagos m\u00f3viles, sus beneficios en seguridad y comodidades e incluso empresas tecnol\u00f3gicas del m\u00e1s alto nivel como Apple y Samsung han sacado sus propios sistemas, pero \u00bfqu\u00e9 es lo que piensan los consumidores de a pie?<\/p>\n<p>Seg\u00fan el \u00faltimo informe de algunos de los analistas m\u00e1s prestigiosos de Estados Unidos, los pagos m\u00f3viles con Apple Pay han subido un 50% en 2015, no obstante, siguen sin representar ni un 1% de los pagos totales con dinero en efectivo y con tarjeta. Y es que, si bien en Espa\u00f1a contamos con terminales \u201ccontacless\u201d en casi cada comercio, en Estados Unidos s\u00f3lo hay 4 millones de puntos de cobro, que no llega al 40-50% del total.<\/p>\n<p>Los bancos espa\u00f1oles se quejan de las altas comisiones y de que un porcentaje muy peque\u00f1o de sus clientes lo demandan.<strong> M\u00e1s del 60% de la poblaci\u00f3n sigue prefiriendo en su d\u00eda a d\u00eda el dinero en efectivo<\/strong> y, por tanto, s\u00f3lo el Banco Santander ha habilitado el servicio de pago en el iPhone.<\/p>\n<p>Es cierto que la tecnolog\u00eda sigue avanzando a buen ritmo y las propuestas de pago se van depurando, el problema es que ninguna consigue la comodidad del pago en efectivo y, cuando adem\u00e1s tenemos instalado en nuestro comercio un sistema autom\u00e1tico como Cashlogy, los clientes tienen menos motivos para dar el salto al pago m\u00f3vil.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-504\" src=\"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/01\/shutterstock_245567005.jpg\" alt=\"shutterstock_245567005\" width=\"600\" height=\"400\" srcset=\"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/01\/shutterstock_245567005.jpg 1000w, https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/01\/shutterstock_245567005-768x511.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[151,1,8],"tags":[],"class_list":["post-503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cashlogycontigo","category-otras-noticias","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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