{"id":4786,"date":"2017-12-30T10:30:13","date_gmt":"2017-12-30T08:30:13","guid":{"rendered":"https:\/\/cashlogy.com\/?p=4786"},"modified":"2020-05-05T12:44:50","modified_gmt":"2020-05-05T10:44:50","slug":"banca-tradicional-cafe-atraer-jovenes","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/","title":{"rendered":"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes"},"content":{"rendered":"<p class=\"CuerpoA\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span class=\"Ninguno\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Que la banca tradicional est\u00e1 viendo como sus cimientos tienen m\u00e1s grietas de las que todos pens\u00e1bamos ya no es una sorpresa. Pero hoy no vamos a hablar de quiebras, fusiones ni rescates, sino de la estrategia que ha comenzado uno de los bancos m\u00e1s importantes de Espa\u00f1a para <b>atraer a los clientes m\u00e1s j\u00f3venes usando el caf\u00e9 como efecto llamada<\/b>.<\/span><\/span><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">\u00a0<\/span><\/p>\n<p class=\"CuerpoA\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span class=\"Ninguno\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Caixabank ha reformado una sucursal hist\u00f3rica en Barcelona (Calle Pelai) y la ha convertido en una cafeter\u00eda pensada para hacer que los millenials se sientan como en casa. Una inversi\u00f3n que ha superado los 2 millones de euros y que ha reacondicionado salas como el s\u00f3tano donde estaban las joyas, dinero en efectivo, documentos y cajas de seguridad, en una sala de juegos y en una de conciertos.<\/span><\/span><span class=\"Ninguno\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt; color: red;\">\u00a0<\/span><\/span><\/p>\n<p><strong><em>Imagin Caf\u00e9<\/em><\/strong><strong> es un espacio de 1.200 metros cuadrados que s\u00f3lo pueden usar los clientes de CaixaBank<\/strong>, donde destacan las exposiciones, conciertos, presentaciones de videojuegos\u2026o simplemente el espacio donde poder disfrutar del mejor caf\u00e9 mientras hacen uso de la sala de reuniones.<span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">\u00a0<\/span><\/p>\n<p class=\"CuerpoA\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span class=\"Ninguno\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Los bancos tradicionales est\u00e1n pasando por un per\u00edodo de reformas integral para evitar su desaparici\u00f3n. Y es que, muy pocos j\u00f3venes de 16-25 a\u00f1os van a una oficina f\u00edsica a hacer alguna gesti\u00f3n.<\/span><\/span><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">\u00a0<\/span><\/p>\n<p class=\"CuerpoA\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span class=\"Ninguno\"><b><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Los j\u00f3venes prefieren usar el tel\u00e9fono m\u00f3vil<\/span><\/b><\/span><span class=\"Ninguno\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\"> para hacer transferencias o mirar el saldo, y hay clientes que llevan a\u00f1os sin pisar las oficinas (seg\u00fan datos aportados por Caixabank). De hecho, a los pocos meses de lanzar su app imaginBank, el servicio de banco m\u00f3vil ya contaba con m\u00e1s de 500.000 clientes activos.<\/span><\/span><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">\u00a0<\/span><\/p>\n<p class=\"CuerpoA\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span class=\"Ninguno\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Los bancos saben que a los millenials les encanta pasar su tiempo libre bebiendo caf\u00e9 con los amigos y que las cafeter\u00edas son su refugio, as\u00ed que est\u00e1n integrando elementos rompedores y nuevos conceptos para acercarlos a la banca de siempre.<\/span><\/span><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">\u00a0<\/span><\/p>\n<p class=\"CuerpoA\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span class=\"Ninguno\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">\u00bfCrees que esta iniciativa tendr\u00e1 \u00e9xito y el caf\u00e9 servir\u00e1 de gancho a nivel de marketing?<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":4789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[25,102,103,101,100],"class_list":["post-4786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otras-noticias","tag-atencion-al-cliente","tag-estrategia","tag-estrategia-de-marketing","tag-marketing","tag-servicio-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes - Cashlogy<\/title>\n<meta name=\"description\" content=\"Te contamos la estrategia que ha comenzado uno de los bancos m\u00e1s importantes de Espa\u00f1a para atraer a los clientes m\u00e1s j\u00f3venes usando el caf\u00e9 como efecto llamada.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes - Cashlogy\" \/>\n<meta property=\"og:description\" content=\"Te contamos la estrategia que ha comenzado uno de los bancos m\u00e1s importantes de Espa\u00f1a para atraer a los clientes m\u00e1s j\u00f3venes usando el caf\u00e9 como efecto llamada.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/\" \/>\n<meta property=\"og:site_name\" content=\"Cashlogy\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-30T08:30:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-05T10:44:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png\" \/>\n\t<meta property=\"og:image:width\" content=\"905\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\/\/cashlogy.com\/#\/schema\/person\/b7b66dcac4a30bac42a3202dd5108e41\"},\"headline\":\"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes\",\"datePublished\":\"2017-12-30T08:30:13+00:00\",\"dateModified\":\"2020-05-05T10:44:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/\"},\"wordCount\":351,\"image\":{\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png\",\"keywords\":[\"atenci\u00f3n al cliente\",\"estrategia\",\"estrategia de marketing\",\"marketing\",\"servicio cliente\"],\"articleSection\":[\"Otras noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/\",\"url\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/\",\"name\":\"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes - Cashlogy\",\"isPartOf\":{\"@id\":\"https:\/\/cashlogy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png\",\"datePublished\":\"2017-12-30T08:30:13+00:00\",\"dateModified\":\"2020-05-05T10:44:50+00:00\",\"author\":{\"@id\":\"https:\/\/cashlogy.com\/#\/schema\/person\/b7b66dcac4a30bac42a3202dd5108e41\"},\"description\":\"Te contamos la estrategia que ha comenzado uno de los bancos m\u00e1s importantes de Espa\u00f1a para atraer a los clientes m\u00e1s j\u00f3venes usando el caf\u00e9 como efecto llamada.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage\",\"url\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png\",\"contentUrl\":\"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png\",\"width\":905,\"height\":467,\"caption\":\"La banca tradicional usa caf\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/cashlogy.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cashlogy.com\/#website\",\"url\":\"https:\/\/cashlogy.com\/\",\"name\":\"Cashlogy\",\"description\":\"Bienvenido al comercio seguro\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cashlogy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cashlogy.com\/#\/schema\/person\/b7b66dcac4a30bac42a3202dd5108e41\",\"name\":\"Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cashlogy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/63d52b53a0454a459913a2518fd736d4ac41b94818b0a4a7337571bfff4a89e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/63d52b53a0454a459913a2518fd736d4ac41b94818b0a4a7337571bfff4a89e6?s=96&d=mm&r=g\",\"caption\":\"Marketing\"},\"sameAs\":[\"https:\/\/x.com\/marketing1\"],\"url\":\"https:\/\/cashlogy.com\/es\/author\/marketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes - Cashlogy","description":"Te contamos la estrategia que ha comenzado uno de los bancos m\u00e1s importantes de Espa\u00f1a para atraer a los clientes m\u00e1s j\u00f3venes usando el caf\u00e9 como efecto llamada.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/","og_locale":"es_ES","og_type":"article","og_title":"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes - Cashlogy","og_description":"Te contamos la estrategia que ha comenzado uno de los bancos m\u00e1s importantes de Espa\u00f1a para atraer a los clientes m\u00e1s j\u00f3venes usando el caf\u00e9 como efecto llamada.\u00a0","og_url":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/","og_site_name":"Cashlogy","article_published_time":"2017-12-30T08:30:13+00:00","article_modified_time":"2020-05-05T10:44:50+00:00","og_image":[{"width":905,"height":467,"url":"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png","type":"image\/png"}],"author":"Marketing","twitter_misc":{"Escrito por":"Marketing","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#article","isPartOf":{"@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/"},"author":{"name":"Marketing","@id":"https:\/\/cashlogy.com\/#\/schema\/person\/b7b66dcac4a30bac42a3202dd5108e41"},"headline":"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes","datePublished":"2017-12-30T08:30:13+00:00","dateModified":"2020-05-05T10:44:50+00:00","mainEntityOfPage":{"@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/"},"wordCount":351,"image":{"@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage"},"thumbnailUrl":"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png","keywords":["atenci\u00f3n al cliente","estrategia","estrategia de marketing","marketing","servicio cliente"],"articleSection":["Otras noticias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/","url":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/","name":"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes - Cashlogy","isPartOf":{"@id":"https:\/\/cashlogy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage"},"image":{"@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage"},"thumbnailUrl":"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png","datePublished":"2017-12-30T08:30:13+00:00","dateModified":"2020-05-05T10:44:50+00:00","author":{"@id":"https:\/\/cashlogy.com\/#\/schema\/person\/b7b66dcac4a30bac42a3202dd5108e41"},"description":"Te contamos la estrategia que ha comenzado uno de los bancos m\u00e1s importantes de Espa\u00f1a para atraer a los clientes m\u00e1s j\u00f3venes usando el caf\u00e9 como efecto llamada.\u00a0","breadcrumb":{"@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#primaryimage","url":"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png","contentUrl":"https:\/\/cashlogy.com\/wp-content\/uploads\/2017\/12\/la-banca-tradiciona-usa-el-cafe.png","width":905,"height":467,"caption":"La banca tradicional usa caf\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/cashlogy.com\/es\/banca-tradicional-cafe-atraer-jovenes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cashlogy.com\/es\/"},{"@type":"ListItem","position":2,"name":"La banca tradicional usa el caf\u00e9 para atraer a los j\u00f3venes"}]},{"@type":"WebSite","@id":"https:\/\/cashlogy.com\/#website","url":"https:\/\/cashlogy.com\/","name":"Cashlogy","description":"Bienvenido al comercio seguro","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cashlogy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/cashlogy.com\/#\/schema\/person\/b7b66dcac4a30bac42a3202dd5108e41","name":"Marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cashlogy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/63d52b53a0454a459913a2518fd736d4ac41b94818b0a4a7337571bfff4a89e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63d52b53a0454a459913a2518fd736d4ac41b94818b0a4a7337571bfff4a89e6?s=96&d=mm&r=g","caption":"Marketing"},"sameAs":["https:\/\/x.com\/marketing1"],"url":"https:\/\/cashlogy.com\/es\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/posts\/4786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/comments?post=4786"}],"version-history":[{"count":1,"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/posts\/4786\/revisions"}],"predecessor-version":[{"id":9774,"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/posts\/4786\/revisions\/9774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/media\/4789"}],"wp:attachment":[{"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/media?parent=4786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/categories?post=4786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cashlogy.com\/es\/wp-json\/wp\/v2\/tags?post=4786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}