{"id":4366,"date":"2017-11-27T11:41:44","date_gmt":"2017-11-27T09:41:44","guid":{"rendered":"https:\/\/cashlogy.com\/?p=4366"},"modified":"2017-11-27T11:41:44","modified_gmt":"2017-11-27T09:41:44","slug":"black-friday-ayuda-los-pequenos-negocios","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/black-friday-ayuda-los-pequenos-negocios\/","title":{"rendered":"El Black Friday ayuda a los peque\u00f1os negocios"},"content":{"rendered":"<p>El pasado fin de semana vivimos una nueva edici\u00f3n del llamado\u00a0Black Friday, en el que los comercios hacen grandes descuentos a sus productos antes de las fiestas navide\u00f1as. Los n\u00fameros se\u00f1alan que en 2017 <strong>m\u00e1s del 90% de los peque\u00f1os negocios en Espa\u00f1a se apuntaron al carro del Black Friday<\/strong>.<!--more--><\/p>\n<p>Esta iniciativa que hemos adoptado de tierras americanas, como ya lo hicimos hace a\u00f1os con Halloween, invita a los clientes a acudir a las tiendas en busca de agresivos descuentos que llegan hasta el 70 o el 80% en algunos art\u00edculos.<\/p>\n<p>El <strong>Black Friday supone grandes ventajas para los peque\u00f1os comercios<\/strong>, las m\u00e1s importantes son:<\/p>\n<ul>\n<li><strong>La temporada Navide\u00f1a se adelanta y aumentan las ventas<\/strong>.<\/li>\n<li>Las tiendas pueden <strong>deshacerse del stock sobrante<\/strong> de las temporadas pasadas.<\/li>\n<li><strong>El volumen de clientes se multiplica<\/strong> y permite conseguir clientes fijos a largo plazo.<\/li>\n<li>Es una buena forma de situarnos en el mapa y llamar la atenci\u00f3n de la gente que pasa delante de los escaparates.<\/li>\n<li><strong>Mejora la econom\u00eda local<\/strong> y se multiplican las contrataciones.<\/li>\n<li>Los ingresos extra de las rebajas se diversifican y no hacen al sector tan dependiente de esas fechas.<\/li>\n<li>En Espa\u00f1a el Black Friday no s\u00f3lo dura 1 d\u00eda, sino que lo hemos convertido en una semana de descuentos que enlaza con el Ciber Monday.<\/li>\n<\/ul>\n<p>Todav\u00eda hay gente que es reticente a cualquier tipo de \u201cfiesta\u201d que venga de fuera, pero lo cierto es que esto es un argumento sin fundamento ya que la propia Navidad ha sido una celebraci\u00f3n importada.<\/p>\n<p>Si tienes un negocio familiar, te recomendamos que aproveches los descuentos del Black Friday para dar a conocer tu negocio, atraer nuevos clientes y conseguir que tus cuentas de resultados mejoren su salud financiera.<\/p>\n<p>Como curiosidad, <strong>el origen del nombre de \u201cBlack Friday\u201d viene de que los comercios sal\u00edan de n\u00fameros rojos y pasaban a n\u00fameros negros <\/strong>(en Contabilidad rojo es negativo y negro positivo) gracias\u00a0 a los descuentos y al aumento de las ventas. Y se celebra siempre el d\u00eda despu\u00e9s de Acci\u00f3n de Gracias, que var\u00eda cada a\u00f1o.<\/p>\n<p>Y t\u00fa, \u00bfqu\u00e9 opinas de Black Friday? \u00bfEres de los que compran por impulso o llevas preparando la lista de la compra desde hace meses esperando los descuentos de este d\u00eda?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":4368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[96,38,98,97],"class_list":["post-4366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio","tag-blackfriday","tag-pequeno-comercio","tag-productos","tag-rebajas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Black Friday ayuda a los peque\u00f1os negocios - Cashlogy<\/title>\n<meta name=\"description\" content=\"Los n\u00fameros se\u00f1alan que en 2017 m\u00e1s del 90% de los peque\u00f1os negocios en Espa\u00f1a se apuntaron al carro del Black Friday. 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