{"id":2103,"date":"2017-04-21T10:44:20","date_gmt":"2017-04-21T09:44:20","guid":{"rendered":"https:\/\/cashlogy.com\/?p=2103\/"},"modified":"2017-04-21T10:44:20","modified_gmt":"2017-04-21T09:44:20","slug":"4-claves-negocio-sobreviva","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/4-claves-negocio-sobreviva\/","title":{"rendered":"4 claves para que tu negocio sobreviva"},"content":{"rendered":"<p>Todos hemos escuchado alguna vez como s\u00f3lo una peque\u00f1a parte de los negocios que se montan sobreviven en el mercado al cabo de 5 a\u00f1os. \u00bfQu\u00e9 es lo que falla? \u00bfSe debe a las condiciones del mercado o a la mala gesti\u00f3n empresarial?<!--more--><\/p>\n<p>Hoy vamos a repasar <b>4<\/b><b> claves para que tu negocio sea rentable <\/b>durante muchos a\u00f1os:<\/p>\n<p><b>1. Analiza a la competencia: <\/b>D\u00eda a d\u00eda me sorprende ver como en mi barrio hay un local que cada 6 meses cambia de due\u00f1o. Aproximadamente 6 o 7 tiendas de ropa abrieron y cerraron al poco tiempo. Y yo me pregunto, \u00bfQu\u00e9 tengo que hacer para que mi negocio triunfe?\u00a0 Analiza la competencia y el target que persigues y organiza tu negocio entorno a ellos.<\/p>\n<p><b>2. <\/b><b>Utiliza<\/b><b> las nuevas tecnolog\u00edas: <\/b>No te quedes fuera, est\u00e1 demostrado que <b>el rechazo a la tecnolog\u00eda genera pobreza econ\u00f3mica, exclusi\u00f3n social y retraso<\/b>. Digitalizar todas tus operaciones, crear una base de datos de tus clientes, un newsletter, una app m\u00f3vil, centralizar tus servicios con la nube o adoptar el sistemas de cobro autom\u00e1tico como <b>Cashlogy<\/b>, ser\u00e1 una buena inversi\u00f3n a medio y largo plazo.<\/p>\n<p><b>3. Antic\u00edpate al contexto econ\u00f3mico: <\/b>Si tienes pensado hacer una ampliaci\u00f3n de tu negocio haz primero un an\u00e1lisis anual de tus ventas y atrasa las obras hasta que llegues al mes donde tus ventas sean m\u00e1s d\u00e9biles. De esta forma tus p\u00e9rdidas se reducen al m\u00e1ximo.<\/p>\n<p><b>4. Olvida el modelo tradicional: <\/b>Crea ofertas personalizadas, persigue a los clientes y utiliza herramientas de marketing moderno para fidelizarlos. Ofrece condiciones flexibles y \u00e1brete a internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":2105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8,16],"tags":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio","category-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 claves para que tu negocio sobreviva - Cashlogy<\/title>\n<meta name=\"description\" content=\"Crear nun negocio no es sencillo. 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