{"id":13221,"date":"2022-05-31T17:10:58","date_gmt":"2022-05-31T15:10:58","guid":{"rendered":"https:\/\/cashlogy.com\/?p=13221"},"modified":"2022-05-31T17:13:47","modified_gmt":"2022-05-31T15:13:47","slug":"ingenieria-de-menus-que-es-y-como-se-disena","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/ingenieria-de-menus-que-es-y-como-se-disena\/","title":{"rendered":"Ingenier\u00eda de men\u00fas : \u00bfqu\u00e9 es y c\u00f3mo se dise\u00f1a?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Entre muchas de las tareas que se realizan dentro de un negocio de hosteler\u00eda hay una en particular que es especialmente \u00fatil: la <\/span><b>ingenier\u00eda de men\u00fas<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <\/span><b>ingenier\u00eda de men\u00fa para restaurantes<\/b><span style=\"font-weight: 400;\"> no es ni m\u00e1s ni menos que el proceso a trav\u00e9s del cual conocemos qu\u00e9 platos de nuestra carta son los m\u00e1s rentables y los que le hacen ganar m\u00e1s dinero a tu negocio.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Y es que, al contrario de lo que se suele pensar, por norma general el plato m\u00e1s caro de la carta casi nunca es el que le da m\u00e1s beneficios a un negocio de restauraci\u00f3n. El <\/span><b>men\u00fa engineering<\/b><span style=\"font-weight: 400;\"> a menudo nos sorprende con elementos tan casuales como los platos de entrantes o ciertos tipos de bebidas, parte de nuestro men\u00fa al que no se le presta atenci\u00f3n, pero que muchas veces es lo que mantiene a flote a un restaurante.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lo primero que tenemos que hacer para meternos de lleno en el asunto es conocer las <\/span><b>f\u00f3rmulas del menu engineering<\/b><span style=\"font-weight: 400;\">, siendo la m\u00e1s conocida la Matriz BCG (Boston Consulting Group) que se basa en identificar la popularidad de cada plato y en qu\u00e9 nivel de rentabilidad se encuentra: Perro, Enigma, Vaca o Estrella.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Los <\/span><b>platos estrella son los m\u00e1s populares<\/b><span style=\"font-weight: 400;\"> y que tienen una rentabilidad muy alta (La rentabilidad se mide restando el coste del plato al precio al que se vende en el men\u00fa). Identificando estos platos es el momento de centrar la promoci\u00f3n activa en ellos y ponerlos en un sitio destacado para que llamen la atenci\u00f3n de los clientes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Continuando con el Excel de nuestra ingenier\u00eda de men\u00fa clasificaremos en orden descendente el resto de platos (de Estrella hasta Perro). Estos \u00faltimos se recomienda eliminarlos del men\u00fa o actualizar la receta para que suban de categor\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al final de este proceso conoceremos mucho mejor la rentabilidad de nuestra carta, el tipo de<\/span><b> platos que dan m\u00e1s beneficios<\/b><span style=\"font-weight: 400;\"> y podr\u00e1s darle una vuelta de tuerca a tu negocio de restauraci\u00f3n para ganar m\u00e1s dinero.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":13222,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otras-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ingenier\u00eda de men\u00fas : \u00bfqu\u00e9 es y c\u00f3mo se dise\u00f1a? 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