{"id":13034,"date":"2022-04-15T10:00:01","date_gmt":"2022-04-15T08:00:01","guid":{"rendered":"https:\/\/cashlogy.com\/?p=13034"},"modified":"2022-04-05T14:18:49","modified_gmt":"2022-04-05T12:18:49","slug":"live-shopping","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/live-shopping\/","title":{"rendered":"Live shopping: Qu\u00e9 es, estrategia y ventajas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <\/span><b>live shopping<\/b><span style=\"font-weight: 400;\"> es una de las nuevas revoluciones del comercio online que viene pisando muy fuerte en los \u00faltimos a\u00f1os. Se trata de un m\u00e9todo de compra \u00fanico en el que los clientes pueden adquirir un producto o servicio mientras ven un v\u00eddeo en directo sin salirse del mismo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Este modelo de <\/span><b>vender en directo<\/b><span style=\"font-weight: 400;\"> da un giro de 180 grados y eleva al m\u00e1ximo exponente la relaci\u00f3n que hay entre redes sociales y consumidores. Transforma el proceso de compra naturalizando una relaci\u00f3n que tradicionalmente podemos considerar fr\u00eda y que ahora se vuelve mucho m\u00e1s din\u00e1mica y cercana.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>live shopping en Espa\u00f1a<\/b><span style=\"font-weight: 400;\"> crece a muy buen ritmo gracias a las actualizaciones de aplicaciones como Meta, Bambuser y con la mirada puesta en Instagram y TikTok como los siguientes grandes pilares de este.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A los clientes les gusta el <\/span><b>live shopping<\/b><span style=\"font-weight: 400;\"> porque pueden ver en directo un producto, hacer preguntas y conocer en profundidad el art\u00edculo que les interesa. Y es que no podemos olvidarnos de que el consumidor de hoy est\u00e1 muy formado y tiene muchos recursos a su disposici\u00f3n para comparar productos, no es f\u00e1cil venderle un art\u00edculo con solo una foto porque se ha acostumbrado a un trato m\u00e1s completo y cercano.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Un <\/span><b>ejemplo de live shopping <\/b><span style=\"font-weight: 400;\">lo podemos encontrar en una retransmisi\u00f3n en directo en la que la propia app integra un bot\u00f3n de compra para adquirir ese producto.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s del <\/span><b>live shopping<\/b><span style=\"font-weight: 400;\"> per se, estamos viendo como las transacciones \u2018live\u2019 se han integrado en la vida diaria de las redes sociales. Apps como Twitch, YouTube o TikTok permiten a sus usuarios enviar \u2018regalos\u2019 (dinero) a sus creadores de contenido preferidos mientras hacen un v\u00eddeo en directo. Es una forma de live shopping en la que no se compra un producto f\u00edsico sino que se paga al content creator para que siga produciendo contenido de forma intensa y constante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfHab\u00edas escuchado hablar de este t\u00e9rmino antes? \u00bfAlguna vez has usado una aplicaci\u00f3n de live shopping? Comparte con nosotros y el resto de lectores tu opini\u00f3n sobre este tema.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":13035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otras-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live shopping: Qu\u00e9 es, estrategia y ventajas - Cashlogy<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el live shopping? Una de las nuevas revoluciones del comercio online que viene pisando muy fuerte en los \u00faltimos a\u00f1os. 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