{"id":12831,"date":"2022-02-21T16:26:16","date_gmt":"2022-02-21T14:26:16","guid":{"rendered":"https:\/\/cashlogy.com\/?p=12831"},"modified":"2022-01-31T17:00:46","modified_gmt":"2022-01-31T15:00:46","slug":"packaging-sostenible-seguridad-medioambiental","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/packaging-sostenible-seguridad-medioambiental\/","title":{"rendered":"Packaging sostenible: un paso para la seguridad medioambiental"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <\/span><b>packaging sostenible<\/b><span style=\"font-weight: 400;\"> se ha convertido en una herramienta muy potente en el mundo del marketing. Los consumidores est\u00e1n cada vez m\u00e1s concienciados con todo lo que rodea el cuidado del medio ambiente y la reducci\u00f3n de residuos generados, de forma que una empresa que usa <\/span><b>packaging ecol\u00f3gico<\/b><span style=\"font-weight: 400;\"> y sostenible ganar\u00e1 puntos a favor de forma casi inmediata.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">El consumismo desenfrenado al que nos hemos acostumbrado suma m\u00e1s detractores en cada nueva temporada, algo que no ayuda precisamente a unos comercios que han visto tambalear sus cuentas durante la crisis del COVID o con los cambios de h\u00e1bitos de consumo de sus clientes. Los <\/span><b>embalajes sostenibles<\/b><span style=\"font-weight: 400;\"> tienen la capacidad de revertir esta percepci\u00f3n negativa y de volver a atraer a esa parte de los consumidores que es reacia a comprar y consumir sin control.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de las caracter\u00edsticas m\u00e1s apreciadas de este segmento de consumidores (comprometidos con el medio ambiente) es que la mayor\u00eda <\/span><b>est\u00e1n dispuestos a pagar m\u00e1s dinero si saben que su compra tiene una acci\u00f3n beneficiosa a nivel social y ambiental<\/b><span style=\"font-weight: 400;\"> o, al menos, un impacto muy reducido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El uso de <\/span><b>packaging ecol\u00f3gico<\/b><span style=\"font-weight: 400;\"> y la introducci\u00f3n de <\/span><b>materiales sostenibles <\/b><span style=\"font-weight: 400;\">en todas las \u00e1reas posibles de tu negocio impulsar\u00e1 de forma positiva tus ventas, potenciando tu valor de marca y realizando una buena <\/span><b>inversi\u00f3n en branding<\/b><span style=\"font-weight: 400;\"> de forma indirecta durante cada proceso de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mercado est\u00e1 cambiando y la sociedad no se queda atr\u00e1s. Las ventas de coches el\u00e9ctricos crece con fuerza, la legislaci\u00f3n europea le ha declarado la guerra al pl\u00e1stico y a los combustibles f\u00f3siles, y las personas de a pie queremos que cambien muchas cosas en relaci\u00f3n a la seguridad medioambiental.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solo hace falta darse una vuelta por un centro comercial para ver como muchas tiendas ya solo ofrecen <\/span><b>bolsas de papel reciclable<\/b><span style=\"font-weight: 400;\">, hay puntos de carga el\u00e9ctricos, la iluminaci\u00f3n es de bajo consumo y muchas personas llevan bolsas de tela reutilizables como accesorios de moda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSab\u00edas que McDonald ha dejado de dar tapas y pajitas de pl\u00e1stico con sus bebidas? El cambio ya est\u00e1 aqu\u00ed y la carrera para adoptar <\/span><b>materiales de packaging sostenible<\/b><span style=\"font-weight: 400;\"> no tiene previsto frenar sino que acelera con el paso del tiempo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":12854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otras-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging sostenible y seguridad medioambiental - Cashlogy<\/title>\n<meta name=\"description\" content=\"Te explicamos como el uso de packaging sostenible y materiales ecol\u00f3gicos puede impulsar de forma positiva tus ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cashlogy.com\/es\/packaging-sostenible-seguridad-medioambiental\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging sostenible y seguridad medioambiental - 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