{"id":11545,"date":"2021-06-07T13:17:41","date_gmt":"2021-06-07T11:17:41","guid":{"rendered":"https:\/\/cashlogy.com\/?p=11545"},"modified":"2021-06-07T13:22:11","modified_gmt":"2021-06-07T11:22:11","slug":"errores-comunes-provocan-fracaso-negocio","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/errores-comunes-provocan-fracaso-negocio\/","title":{"rendered":"Estos son los errores m\u00e1s comunes que provocan el fracaso de un negocio"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hay errores que se solucionan r\u00e1pidamente y <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">errores que provocan el cierre de un negocio<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . <\/span><\/span><!--more--><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La gesti\u00f3n empresarial y el mantenimiento activo de un negocio esconden una complejidad que no todo el mundo est\u00e1 preparado para asumir. <\/span><span style=\"vertical-align: inherit;\">Todas las decisiones que se toman tienen un efecto inmediato tanto en el rumbo de la empresa como en la vida de los trabajadores que la conforman.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Una gran idea y un negocio asentado pueden desmoronarse en muy poco tiempo si se toman decisiones poco adecuadas y no se reacciona a tiempo. <\/span><span style=\"vertical-align: inherit;\">Descubre los <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">errores m\u00e1s comunes que hacen fracasar a un negocio<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> :<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. Tiempo de reacci\u00f3n excesivo<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : Cuando aparecen <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">factores que afectan negativamente a la actividad de un negocio<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , como puede ser el <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">aumento de la competencia<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , incertidumbre pol\u00edtica, <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">deterioro de la econom\u00eda local<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , problemas de stock (ver el caos generado por el Canal de Suez o la escasez de microchips a nivel mundial) es de vital importancia que estudiemos una estrategia y apliquemos diferentes medidas de forma inmediata. <\/span><span style=\"vertical-align: inherit;\">Reaccionar tarde hace que en la mayor\u00eda de las ocasiones el da\u00f1o sea demasiado grave para poder repararlo.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Traspaso generacional (familia)<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : En los <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">peque\u00f1os negocios y los negocios familiares<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> es importante dar el paso adecuado y rechazar la idea de que el cambio generacional de la familia debe ir a la par que el de un negocio. <\/span><span style=\"vertical-align: inherit;\">Grandes multinacionales familiares como Samsung han confiado la direcci\u00f3n de la empresa en directivos expertos ajenos a la familia. <\/span><span style=\"vertical-align: inherit;\">El traspaso de un negocio dentro de la familia solo debe hacerse cuando exista la experiencia necesaria.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Mala localizaci\u00f3n y desconocimiento del p\u00fablico objetivo:<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> Muchas personas no realizan un estudio de mercado completo antes de montar un negocio. <\/span><span style=\"vertical-align: inherit;\">\u00bfHay negocios similares en la zona? <\/span><span style=\"vertical-align: inherit;\">\u00bfPor qu\u00e9 cierran los negocios en esa zona? <\/span><span style=\"vertical-align: inherit;\">\u00bfCu\u00e1l es el p\u00fablico objetivo del negocio? <\/span><span style=\"vertical-align: inherit;\">No hacer estas preguntas junto con la <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">elecci\u00f3n de una mala localizaci\u00f3n<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> son errores que se pagan caro.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4. Marketing mal enfocado<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : No todos los anuncios llegan al mismo p\u00fablico ni todos los canales tienen el mismo alcance. <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cada edad consume contenido en canales diferentes<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , al igual que las redes sociales est\u00e1n cada vez m\u00e1s fragmentadas seg\u00fan la edad. <\/span><span style=\"vertical-align: inherit;\">Las personas de 40-60 prefieren la televisi\u00f3n, radio y aplicaciones como Facebook, mientras que los j\u00f3venes de 15-35 prefieren el streaming de v\u00eddeo y m\u00fasica y aplicaciones como Instagram o TikTok. <\/span><span style=\"vertical-align: inherit;\">Gastar dinero en los canales err\u00f3neos disparar\u00e1 el gasto y da\u00f1ar\u00e1 las cuentas del negocio.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":15,"featured_media":11546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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