{"id":11395,"date":"2021-03-19T10:46:11","date_gmt":"2021-03-19T08:46:11","guid":{"rendered":"https:\/\/cashlogy.com\/?p=11395"},"modified":"2021-03-19T10:46:11","modified_gmt":"2021-03-19T08:46:11","slug":"el-consumo-responsable-es-uno-de-los-retos-del-comercio-durante-2021","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/el-consumo-responsable-es-uno-de-los-retos-del-comercio-durante-2021\/","title":{"rendered":"El consumo responsable es uno de los retos del comercio durante 2021"},"content":{"rendered":"<p class=\"Body\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Para 2021 son muchos los retos que el comercio tiene presentes en su hoja de ruta, desde la <b>digitalizaci\u00f3n de las empresas<\/b> a la apuesta por el comercio electr\u00f3nico o la <b>incorporaci\u00f3n del vending para diversificar los ingresos<\/b>. Pero hay uno que fundamental: el consumo responsable y la sostenibilidad local.<\/span><!--more--><\/p>\n<p class=\"Body\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">El par\u00f3n sufrido durante 2020 y 2021 est\u00e1 siendo visto por muchos como una <b>oportunidad \u00fanica para reinventarse<\/b>, para hacer reformas y potenciar el cambio en la forma en la que las empresas y los clientes se relacionan.<\/span><\/p>\n<p class=\"Body\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">En los \u00faltimos a\u00f1os hemos visto una tendencia clara del consumidor que est\u00e1 volviendo a comprar en las tiendas de barrio, <b>los comercios locales vuelven a ser atractivos<\/b> en un momento en el que cuanto m\u00e1s grande sea una tienda y m\u00e1s congesti\u00f3n de gente peor son es la percepci\u00f3n sobre seguridad que se tiene de ella.<\/span><\/p>\n<p class=\"Body\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Adem\u00e1s de la inversi\u00f3n en digitalizaci\u00f3n y control de stock, que ha modernizado la experiencia de <b>comprar en un peque\u00f1o negocio<\/b>, la comodidad de tener tiendas cerca de casa sin tener que desplazarnos y evitando las aglomeraciones comunes de las grandes superficies son elementos muy valorados por los consumidores. A todo esto, hay que a\u00f1adir que la concienciaci\u00f3n social de <b>apoyo al comercio local<\/b> durante la pandemia se ha multiplicado.<\/span><\/p>\n<p class=\"Body\" style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Las peque\u00f1as tiendas de barrio favorecen el consumo responsable<\/span><\/b><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">, protegen la actividad comercial local y generan m\u00e1s empleo que una gran superficie. Tambi\u00e9n contaminan menos y evitan que millones de toneladas de CO2 se arrojen a la atm\u00f3sfera cada a\u00f1o por el consumo del transporte.<\/span><\/p>\n<p class=\"Body\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">Las empresas familiares suelen ofrecer art\u00edculos de producci\u00f3n local, mientras que <b>las grandes superficies tienden a la deslocalizaci\u00f3n de stock<\/b> porque tienen mucha mayor capacidad de gestionar infraestructuras y transporte internacional.<\/span><\/p>\n<p class=\"Body\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"ES-TRAD\" style=\"font-size: 12.0pt;\">\u00bfQu\u00e9 te ha hecho a ti volver a comprar en las tiendas de siempre? \u00bfHas notado que en tu barrio el comercio local tiene m\u00e1s apoyo que antes?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":11396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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