{"id":10814,"date":"2020-07-24T12:42:27","date_gmt":"2020-07-24T10:42:27","guid":{"rendered":"https:\/\/cashlogy.com\/?p=10814"},"modified":"2020-07-24T12:42:27","modified_gmt":"2020-07-24T10:42:27","slug":"que-es-el-canal-horeca","status":"publish","type":"post","link":"https:\/\/cashlogy.com\/es\/que-es-el-canal-horeca\/","title":{"rendered":"\u00bfQu\u00e9 es el canal Horeca?"},"content":{"rendered":"<p>El <strong>canal Horeca es un un acr\u00f3nimo que hace referencia a las primeras dos letras de \u201choteles, restaurantes y cafeter\u00edas\u201d<\/strong>, se utiliza en el d\u00eda a d\u00eda para referirse a negocios de este sector y es un t\u00e9rmino ampliamente aceptado dentro del mundo del marketing y la distribuci\u00f3n.<!--more--><\/p>\n<p>Usar la palabra \u201c<strong>Horeca<\/strong>\u201d permite a las empresas de alimentaci\u00f3n, servicios y distribuci\u00f3n catalogar de forma m\u00e1s detallada a una parte de sus clientes. De forma que una empresa puede destinar un porcentaje de su producci\u00f3n directamente para este canal y otro para supermercados y tiendas de alimentaci\u00f3n, creando y adaptando productos para estos dos canales tan diferentes.<\/p>\n<h2>El canal Horeca<\/h2>\n<p>Hablar del <strong>canal Horeca<\/strong> podr\u00eda llevarnos varios d\u00edas por la complejidad que implica el t\u00e9rmino en s\u00ed, que ha traspasado las fronteras de Pa\u00edses Bajos hasta convertirse en una palabra extendida en del sector del marketing y utilizada en todos los niveles de distribuci\u00f3n de la restauraci\u00f3n, alojamientos y turismo en general.<\/p>\n<p>El sector de la distribuci\u00f3n es tan amplio que el uso del<strong> canal Horeca<\/strong> como t\u00e9rmino que engloba todos los hoteles, restaurantes, cafeter\u00edas se ha convertido en una forma sencilla de etiquetar tanto a los establecimientos como a los suministros que se env\u00edan a estos comercios.<\/p>\n<h2>\u00bfC\u00f3mo funciona el canal de distribuci\u00f3n Horeca?<\/h2>\n<p>En varias ocasiones os hemos hablado de como diferentes empresas de alimentaci\u00f3n adaptaban sus productos para encajar mejor con el sistema de distribuci\u00f3n del vending. En este caso, el c<strong>anal de distribuci\u00f3n Horeca<\/strong> funciona del mismo modo, los distribuidores adquieren una capilaridad muy alta que concentra todos los establecimientos receptores de sus productos.<\/p>\n<p>Conocer el destino de tus productos te hace tener la capacidad de mejorarlos, puedes adaptarlos a las tendencias de consumo y posicionarte mejor frente a los cambios en el sector. El <strong>canal de distribuci\u00f3n Horeca<\/strong> tambi\u00e9n ayuda a que nuevos comercios entren en contacto con proveedores especializados y viceversa.<\/p>\n<p>\u00bfQu\u00e9 te parece que el sector de la distribuci\u00f3n haya creado un <strong>canal espec\u00edfico para hoteles, restaurantes y cafeter\u00edas<\/strong>? \u00bfCrees que es m\u00e1s sencillo usar este sistema o implementar\u00edas otro tipo de esquema?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":17,"featured_media":10815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[151,8],"tags":[],"class_list":["post-10814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cashlogycontigo","category-pequeno-comercio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el canal Horeca? 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